Broad.cat

We complete our samplers of Broad.cat 09 with a video extract of Quayola's presentation.This Italian director and designer shared his interest in contact points between different creative disciplines and the fusion of figurative and abstract in a common organism, free of connotations. Quayola understands his work as an exploration which is constantly evolving. This is the process which he enjoys, along the way, discovering new forms, analyzing and linking each part without the necessity to actually arrive to a specific end. He says that he isn't a great creative genius in terms of resolving concrete communication necessities, but rather good at being obsessive with his personal research. To each his own, one can describe their own art in their own manner. [more]

The other day, a student from BAU showed this reference in class and it fascinated me. Logically, I searched online the next day and was even more surprised to discover that it was a student piece. In the academic environment, screens are usually saturated with good intentions, heaped with details and ornamentation. In this particular case, this piece seems very mature, an effort at excellent synthesis which does not rely purely on composition, it also supports itself on movement, color and sound to create an intoxicating metaphor of madness. Frame to frame, it is reminiscent of the first vanguards, from Russian constructivism to Malevich's suprematism, but it is specifically its' movements that convert this piece into a strong example of what audiovisual design is all about. There's no doubt, Jr. Canest is a emerging talent or more likely, already emerged! [more]

Here is the third summary video of Broad.cat 09. Mark Coleran, creator of fantastical interfaces for films, surprised us with a lecture in which he analyzed the auto-concept of a creative author. Coleran asks himself what exactly defines our work: the title that appears on our business card? The work that we do? What others imagine that we do? And what is even more important: does our work define us? In the creativity field, it appears to be so, up to the point where it will affect our state of mind. When work is converted into a way of life, our labours will produce, more than in case of normal wage-earners, great frustrations or happiness. To attract the latter, Coleran affirms that the key lies in being passionate about what we do. [more]

The news program of laSexta premièred their new image this past month of January, attempting to maintain a certain faithfulness to their style, and at the same time, hazarding an innovative audiovisual language. Zeligstudio, who is also the author of the previous image (since the beginning of the channel's broadcasting and for the last three years), have designed an image with the purpose of advancing a further step away from the typical visual codes of television news programs: minimizing the presence of the header and reinforcing all signage elements, in other words, emphasizing the content (written information that accompanies voice and the broadcast images). [more]