Cuatro was born reinventing the concept of television channel identity in Spain, diving head first into unchartered waters such as narrative elements, real images substituting recurring animated logos and recently, viewer participation. Heading up this new manner of thinking is Iñaki Martikorena, creative and image director, whose ample experience in TV and advertising production has greatly influenced him in a very positive manner to carry out this new venture. We are immensely pleased to have Iñaki with us for the Broad.cat 09 conferences, where he will explain about the challenge involved in creating television for a broad and public audience while keeping in mind the viewers’ pleasure, identification and personal stimulation.
*Production and Animation of Promo 2balls: Vectorsoul
Translation by Vera Ciria
