Attractive design is not enough. Broadcast design is that which is truly efficient in creating a solid personality, unique and recognizable so that the target viewer will develop an interest in a certain television channel. This is the key when generating audiences (revenues) and based on this fact, the client will value our work. Very few in the world are capable of achieving this with such rigor and mastery like the British agency Red Bee Media. Thanks to TV3’s sponsorship in the Broad.cat events, we are proud to present Jeff Conrad, design director of Red Bee, who will be showing “The Channel Transformers” during his conference; showcasing the combination of creativity and strategy to obtain the best possible results. Dave and BBC Three, which are two of the most successful DTC channels in Britain, will serve as the perfect examples to illustrate his theories.
Video credit:
Director: Matt McDermott
Agency: Red Bee Media
Client: BBC Four Marketing
Creative: Oliver Harnett
Animation Director: Tony Farquar-Smith
Photography Director: Malcolm Hadley
Sound Design: Rich House
Art Director: Ali Gartshore
Post Production: Th1ng
Producer: Jessica Archer
Production Manager: Louisa Chadwick
*Translation by Vera Ciria
