He’s shy, he barely looks into your eyes when he’s talking, but give him a marker and he creates wonders. He’s also young, very much so, yet he already knows what it’s like to win various Laus awards. He works in New York for Buck.tv but his name gives away his Iberian origins. His name is Lucas Borras, better known as WeMake and we were lucky that he willingly undertook the task of directing the opening video for the Broad.cat 09 event. Right from the beginning, we gave him absolute freedom, convinced that the result would be a pleasing surprise and just as we expected, he has managed to impress us greatly.
Above all, he conceived the piece to resemble closing credits, presenting the event as if it were a movie, an audiovisual masterpiece in itself. Hand-drawn illustrations and the epic ampulosity of the soundtrack are a cheeky wink to the bizarre aesthetics of crazy science fiction films from the 70s. The reference, not being fortuitous, intuits a curious parallelism. Just like in those films, planet Broad.cat is populated by visionaries, overflowing imagination and astounding technology. In the same manner, the travellers are impulsed by an irresistible urge to escape the mundane in order to explore mind-bogglingly (creative) universes.
Credits:
Director: Lucas Borras
Illustration: Lucas Borras & Carlota Santamaria
CG artist: Kevin Couture & Arvid Volz
Animation and Composition: Lucas Borras
Audio: FlowAudio
*Translation by Vera Ciria
