If your band needs a video clip to raise awareness and you'd like to have fun in the process but don't have all that much money to spend, (how strange!), don't worry... my good friend Dani Villalba enlightened me the other day with a solution: Eric Wareheim, a strange discovery, a master of the screen. One thing for sure, leave your sense of decorum at the door and prepare yourself for an absolutely eclectic and carefree result, without any type of hindrances, pure brute show.
This is Aphex Twins, pop, and lysergic placed together in a blender and above all, the complete disregard for Umberto Eco's basic treatises "On Ugliness", indispensable to understand who we really are, where we came from and where we are headed in our conceptions of aesthetic agreements.
Video: "Keep it going Louder", from Major Lazer. Don't miss "Pon De Floor" of the same group.
Credits:
Director: Eric Wareheim
Editor and Animator: Fatalfarm
Art Director: Kevin O'Neill
Film makers: Clark Reinking y Dave Kneebone
Styling: Amanny Ahmad
Makeup: Tara Loren
* Translation by: Vera Ciria
