Just like we promised, here are the video summaries of the conferences during Broad.cat 09, which was held this past 27th of November in Barcelona. Starting with Iñaki Martikorena, he explained the evolution of Cuatro's identity. An image characterized by its' daring, from the first textual messages and the choice of red to be used as it's corporate colour, (something that is quite unusual in television), up to and including their recent Eurocup 2008 campaigns or the promo for the last season of Lost. Along the way, Iñaki analyzed the channel's logo and the growth of it's narrative possibilities, which are always supported by their four basic principles: simplicity, dynamism, proximity and humour.
Credits:
Director: Carlos Callero
Editing and Post Production: AMICONI Audiovisual Content
Bumpers: WeMake (Lucas Borràs)
Broad.cat Commissioner: Mich Micenmacher
Organized by: ADG-FAD
* Translation by: Vera Ciria
