We continue with our video summaries of the last Broad.cat 09. It's Jeff Conrad's turn, head of design at the prestigious creative agency Red Bee Media, who talked about the importance of insight as a key element to multiply the audience of a television channel. In general terms, this means searching for a concept that connects with the emotions that move people to act in the manner that they act. This identification results in target audience fidelity, commented Conrad, who argues his case with real-life channel examples (such as Dave, Gold or Alibi) which have grown exponentially since their repositioning by Red Bee Media.
Credits:
Direction: Carlos Callero
Editing and Post Production: AMICONI Contenidos Audiovisuales
Bumpers: WeMake (Lucas Borràs)
Broad.cat Commissioner: Mich Micenmacher
Organized by: ADG-FAD
* Translated by: Vera Ciria
