Broad.cat

Jeff Conrad
Jeff Conrad is recognised globally as an expert on media branding, he is a seasoned speaker on the global conference circuit and comments frequently on radio and television in the UK.
Jeff heads up the design group in Red Bee Media Creative. This agency has a long and successful track record of creating award winning work. Developing consumer focused creative and strategic solutions for media brands all over the world, the team has live projects in China, Russia, India and Scandinavia as well as many in Europe. Recently completed projects include the re-branding of BBC Three, the reinvention of UKTV G2 to Dave, the re-branding of ERT (the public service broadcaster of Greece), the network re-brand of  CANAL+ Spain and a programme-packaging design for Disney EMEA to launch across 46 countries.

Channel Transformers
Entertaining trails, beautiful design but did it work? As the advertising market gets tougher this session will look at how creativity can deliver real results. Two of the UK’s most successful digital terrestrial channels, Dave and BBC Three showcase how clear positioning can package disparate content to provide a sense of event and channel identity. This session looks at the strategies that led to larger audiences, additional ad sales and a vastly improved reputation.

www.redbeemedia.com


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