Broad.cat

Federico Gaggio

Creative Director

Federico heads up the award-winning creative team at Discovery in London. A true polymath, he studied physics, philosophy, photography and design, and worked as a designer, animator, film-maker and creative director. He currently provides creative leadership on Brand, Advertising, On-air Promotions and Marketing activities across Discovery Networks’ UK and Western European Markets. He is the driving force behind its Creative Think-tank, pursuing innovative marketing and content ideas. In previous years, as executive producer and creative director, he commissioned more than 200 short films across multiple territories and channels. Prior to joining Discovery, he worked as a designer/director and creative director for a number of leading broadcasters and branding agencies across Europe.

Angels in the mirror

Seeking the balance between Excellence, Meaning and Relevance in the crazy world of TV Branding and Broadcast Design.

"A designer is a planner with an aesthetic sense" (Bruno Munari). The designer who built the best in-house creative team in the world comes to Broad.cat to share their experiences. By looking at a number of recent projects, he will illustrate different ways in which creatives and designers play a key role in the business of television.

www.discoveryukcreative.com